March 13th, 2012 by Ruth Ann Macklin
This just in from the Florida Realtors Association:
WASHINGTON – March 12, 2012 – Technology creates new opportunities for property professionals to reach more buyers and sellers, but it also can create more work as agents strive to maintain an active online presence.
Some real estate agents who want to avoid taking time away from their core responsibility – seeing to the needs of existing clients – find great value in virtual assistants (VAs). Assembling a team of real estate VAs allows an agent to grow a business and generate more leads while still devoting the bulk of his or her time and energy to helping customers.
A virtual assistant is usually an expert in one facet of a business and hired to perform a single task. VAs may handle marketing, design and administrative projects for an agent – including putting together virtual tours as well as print marketing materials, inputting data into the MLS, writing ad copy, posting to the agent’s social media pages, designing and improving the practitioner’s website, managing leads, working on listing presentations, and more.
There are several tasks, however, that should not be delegated to VAs, chief among them cold calling. This prospecting approach is not a comfort area for everyone, but no stand-in will be able to sell an agent’s services better than the agent can; and agents will never be able to recapture that moment to make a first impression themselves.
Equally important, most real estate VAs are not licensed to practice and, therefore, cannot legally answer certain questions that might be posed to them during a cold call.
No need to feel overwhelmed! Contact us today and we will help!